![]() ![]() Performance advertising, which represents about 2/3 of PINS’s revenue, is billed when an advertiser optimizes an ad campaign around "performance" objectives like clicks or conversion events. PINS generates revenue via advertising on its platform, and offers both performance and brand ads. According to the company, a "significant majority" of them are women between the ages of 18-64. PINS currently has over 400 million monthly active users (MAUs). ![]() Users can also publish their own content via PINS’s publishing tools. Search can also be triggered by tapping an image, or by using a lens tool to select specific objects inside a scene. They can then choose to see results on an Explore tab or a Shop tab. ![]() In addition to the Home Feed, Pinners can also search for Pins, boards, creators and brands via a search bar. Machine learning powers the recommendations on the Home Feed. Pinners interact with the platform on several "surfaces." The main way is through the Home Feed, where users can discover several types of Pins: standard (static images that link to web content), video (short videos from businesses that link to web content), product (features items that can be purchased from a retailer’s website), and Ideas (multi-pages of videos, images, texts and lists that are natively created on Pinterest). Users, or Pinners, use the platform to find inspiring visual content called Pins, which can be saved and organized into collections. I like to think of it as an online vision board. PINS describes itself as visual inspiration platform that people use to shop products personalized to their taste, find ideas to do offline, and to discover inspiring creators. Shuffles, meanwhile, adds additional upside optionality. Pinterest ( NYSE: PINS) has a huge opportunity ahead of it to better monetize its user base, especially in international markets.
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